Tuesday, November 23, 2010


Nike has launched the 'Make Yourself' campaign. It documents how some of the most phenomenal women scaled the heights that they have reached, such as Olympic track and field medalist Allyson Felix.

I am a big fan of this campaign for the reason that it doesn't just sell to women, but it gives them some information and inspiration along the way. Because lets face it everyone is trying to sell something to us in this day and age, but I like the fact that Nike isn't following in the footsteps of other companies who are trying to sell to us by playing on our weaknesses. Instead it's saying these women are phenomenal, this is how they did it, you can be a phenomenal women too and hey if you rock Nike gear whilst doing it; well  that's just dandy.

Check out a clip from the campaign below...




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